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RECETAS PARA MANOLO

Every Tuesday I talk to Manolo about product, engineering, management, people and startups. At 7 A.M.

Served on Tuesdays · 7:00We all know a ManoloFrom the kitchen of Jose Luis CasesManagement mapES — Leer en español

Recipe no. 45 · Published · 5 min

Manolo retires at his own product conference

The audience came for the product. Manolo brought his future.

This recipe is part of AI and automation. Manolo watches DHH's keynote and prepares one of his own: plenty of excitement about AI, few answers for the people who depend on his product.

Recipe
no. 45
The audience came for the product. Manolo brought his future.

Monday. 9:04 a.m. Manolo has put a keyboard in a glass display case. The label underneath reads: “EXTINCT PROFESSION.”

The Rails World 2026 opening keynote is still paused on his office screen. David Heinemeier Hansson, the creator of Ruby on Rails, explains that at 37signals they have stopped writing code by hand as their normal way of working. He shows what they are building with agents and talks about rebuilding parts of HEY with native apps and a Rust backend.

Manolo opens the invitation: “Platform updates, upcoming features and roadmap.”

He rehearses standing up, the keyboard tucked under his arm.

Lucia arrives. She maintains the integration for a chain of clinics. For three years she has made sure bookings made through Manolo's platform reach the appointment systems at thirty locations.

Manolo shows her the twelve prototypes. One lets people book an appointment by talking. Another puts a little drawing of each doctor on the calendar. A third turns the waiting room into a video game. Lucia stops at number five.

Manolo switches to prototype number six.

The interesting thing about DHH's keynote is that there is something valuable in it. A creator does not have to type every line of code personally. He can change tools, try a different architecture and discover that he can now build things that used to be out of reach. Manolo should hear that part.

He should also hear the question left hanging in the room. The official program described the opening keynote as a talk about what's new in Rails and where the framework is headed. In the discussion afterward, several attendees and users complained that the talk spent more time on his experiments and HEY than on a concrete direction for Rails. Others defended it. There was no single reaction.

Manolo looks at the display case. The keyboard resembles a surprisingly recent fossil.

Lucia points to the calendar in prototype number five.

Manolo reads his first slide again: “PROGRAMMING IS OVER.” Underneath it he has another slide showing how many lines of code his agents generated this week. He deletes it.

Lucia picks up a marker and divides the whiteboard into three columns: “What works,” “What we're testing,” and “What we don't know yet.”

Manolo opens the display case and takes out the keyboard.

He carries the keyboard away and leaves the label on the desk. Someone has written on the back in marker: “FUTURE PENDING CONFIRMATION.”

There is a vast difference between showing what you can do now and announcing that everyone else's craft is obsolete. Especially when those people are sitting in front of you, waiting for news about the product you helped them build on.

Thanks for reading.

We all know a Manolo. Sometimes we are one. A new one every week.

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