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RECETAS PARA MANOLO

Every Tuesday I talk to Manolo about product, engineering, management, people and startups. At 7 A.M.

Served on Tuesdays · 7:00We all know a ManoloFrom the kitchen of Jose Luis CasesES — Leer en español

Recipe no. 39 · July 21, 2026 · 5 min

Manolo and the goal he took all the credit for

Manolo and the goal

Recipe
no. 39
Manolo and the goal

Monday. 9:00. Manolo walks in still wearing his Spain scarf. Euphoric. Like half of Spain after last night.

And there it is. The sentence that explains, in one line, why Manolo runs a team and not a world champion team.

Manolo sits down, without taking off the scarf.

Pause.

Jim Collins documented it in Good to Great, studying the best business leaders in the world. He called them Level 5 leaders, and they all shared the same reflex: when things went well, they looked out the window and credited their people; when things went badly, they looked in the mirror and took the blame. The mediocre ones did exactly the opposite. Success, mine; failure, the team's. You, Manolo, have spent twenty years looking out the window for culprits and into the mirror for credit. Backwards.

Long silence. Manolo, at last, takes off the scarf.

Manolo picks up the scarf. Gets up. Before leaving, he turns around.

He leaves. With the world champion's scarf in his hand. And, for the first time in a long while, with something resembling a lesson learned.

And I'm left thinking that it took Spain winning a World Cup, and a kid giving away the goal of his life, for Manolo to understand what I've been telling him in this office for years.

Sometimes the lesson isn't in a management book.

It's in a twenty-three-year-old kid who, at the best moment of his career, looks into the camera and says the credit belongs to others.

Forty-seven million others. None of them him.

That, Manolo, is a champion. Everything else is keeping the scarf...

Thanks for reading.

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